On November 3, 2022, the French High Jewellery Maison Van Cleef & Arpels launched its first flagship boutique in New Zealand, located on Queen Street, Auckland.
The event was attended by the brand’s APAC President, Nicolas Luchsinger.
Launch Event
The launch event included a special setup at the Auckland Art Gallery, which was turned into a themed environment for the occasion, featuring an artistic collaboration with Alexandre Benjamin Navet.
This collaboration aimed at creating a unique atmosphere for the launch, connecting it to the Maison’s nature-inspired theme.
Boutique Design
The design of the Auckland boutique aligns with the brand’s aesthetics and values, offering a welcoming and elegant environment for visitors. The interior features soft lines and precious materials, creating a distinctive ambiance that aims to reflect the brand’s tribute to nature.
Expansion into Oceania
This expansion into New Zealand is a part of Van Cleef & Arpels’ broader strategy to strengthen its presence in the Oceania region.
Nicolas Luchsinger, “The Van Cleef & Arpels expansion into New Zealand represents another milestone in strengthening the Maison’s presence in Oceania. We are so happy to be able to present our creations and to welcome our clients in a boutique experience that brings to this city the enchanting world of Van Cleef & Arpels”.
Visit the new boutique at 22-24 Queen St, Auckland.
