Author: Ruchi Singla

Michael Hill is embarking on a significant rebranding initiative, aiming to reposition itself within the high-end sector of the fine jewellery market. This strategic move comes at a time when the company has observed a decline in profit, despite an increase in sales. The rebranding effort includes a colour scheme change to green and gold, reflecting the company’s New Zealand heritage. Alongside this, Michael Hill plans to open new flagship stores, starting with a location in Melbourne, which is expected to be the first to showcase the brand’s future direction. Financial Context The backdrop to Michael Hill’s rebranding strategy is…

Silvermoon Jewellers has announced it is entering voluntary liquidation, citing a prolonged struggle with adverse economic conditions. The announcement marks a significant moment for the jewellery retail sector in New Zealand, reflecting the broader economic pressures facing the industry. Voluntary Liquidation Announcement In a heartfelt email to its customers, Silvermoon revealed its decision to liquidate, emphasizing the exhaustive efforts made to salvage the business. “After considerable reflection and exhaustive exploration of all possible avenues to sustain our operations, it has become clear that Silvermoon Jewellers must embark on a closing journey, leading to liquidation,” the message states. “Despite the diligent…

In response to a series of recent robberies, Michael Hill has taken significant steps to bolster the security of its jewellery stores across New Zealand. The company’s latest security initiative follows two recent incidents, including an armed robbery at the Silverdale Mall store and a smash-and-grab raid at the Bayfair shop in Mt Maunganui. “The offender was armed with a hammer, and left the store after the fog cannon was activated,” police states regarding the Silverdale incident and leads to the assailant’s arrest by the police around 11.20am on the Hibiscus Coast. Despite these efforts, the string of robberies over…