Launching your new online jewellery store in todays internet driven society is the relatively easy bit. The real work begins when you aim to attract traffic, engage your customers, and clinch those crucial sales. It’s a dynamic world out there – the ebb and flow of consumer behaviour and social media trends make it quite the challenge. This is our first steps SEO guide, the must haves to get your company getting traffic and being found online. First up: What is SEO? SEO, or Search Engine Optimisation, is a set of strategies and techniques aimed at improving your jewellery store’s…
Author: Steven Joseph
Steven Joseph
Steven aims to be first to bring the news on industry updates, while his finance background informs his insights on how broader economic trends affect the jewellery trade
On November 3, 2022, the French High Jewellery Maison Van Cleef & Arpels launched its first flagship boutique in New Zealand, located on Queen Street, Auckland. The event was attended by the brand’s APAC President, Nicolas Luchsinger. Launch Event The launch event included a special setup at the Auckland Art Gallery, which was turned into a themed environment for the occasion, featuring an artistic collaboration with Alexandre Benjamin Navet. This collaboration aimed at creating a unique atmosphere for the launch, connecting it to the Maison’s nature-inspired theme. Boutique Design The design of the Auckland boutique aligns with the brand’s aesthetics…